The Beauty Executive

Where You Become

We’ve helped over 15,000+ extraordinary students start businesses, dominate their competitors, develop products and classes, and diversify their income.

Time is limited. Money is not.

Together let's master your career success path, so you can buy back your time.

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Meet Your Educators

We remember what it was like struggling to grow our businesses, not knowing which strategies would work and which were severely outdated.

We didn’t know who to listen to and April had no one who understood her journey as a beauty professional in today’s competitive beauty industry.

We created this membership to equip beauty professionals with the tools they need in order to dominate, develop, and diversify their beauty career.

Co-Founder
Licensed Esthetician | Master Lash Artist | Eyelash Extension Trainer
At the young age of 18, April embarked on her first entrepreneurial journey, opening her event planning business, which quickly became a sensation, attracting partnerships with Playboy Media. She orchestrated multiple sold-out events, managing a team of 35 staff members, and securing major contracts with celebrity DJs.
April is not only a self-funded Esthetician but also a seasoned Lash artist with over 11,000+ hours of hands-on experience. She's not just a practitioner; she's a mentor who spent five years managing a salon and training 13 staff members, including training new artists the fundamentals of eyelash extensions, brow laminations, and keratin lash lifts.
April's commitment to education shines through as she has personally conducted private 1:1 classes for over 300 students, as well as successfully launching multiple product lines, catering to both consumer and b2b beauty supplies.
My message to you is that you and I are more alike than we are different, and if I can do it so can you. It took me 11 years to start believing in myself, believing that I had what it takes and believing that I can make something of myself and make a difference in the world. I believe in you too. I believe that you have what it takes and I believe that you can make a difference.

Co-Founder
Professor of Innovation | MBA in Business & Strategic Management | Commerce Degree in Entrepreneurship | Certified Google Educator | CIM Management Board Director
Professor Zachary Russell stands as a beacon of knowledge and innovation in the realm of business education. With a solid foundation in commerce, specializing in innovation, and an MBA focused on Strategic Management, Zach’s academic achievements lay the groundwork for his profound impact on the field.
His commitment to lifelong learning is further evidenced by a diploma in Business Management, numerous Management Designations, and recognition as a Google Certified Educator, alongside Entrepreneurship certificates from the esteemed Babson College.
Zach’s career is a testament to his dedication to fostering entrepreneurial spirit and innovation. Beyond the classroom, he has significantly contributed to the broader community by working with the Canadian government to develop complimentary business courses, ensuring valuable knowledge is accessible to all Canadians.
His expertise has led him to write a patent and engage in partnerships with renowned entrepreneurs, further solidifying his reputation as a leader in his field. Professor Russell’s comprehensive background and achievements make him an invaluable mentor for those looking to navigate the complexities of entrepreneurship and small business management.
In a remarkable commitment to understanding the challenges his beauty students face, Zach personally delved into the beauty industry. He undertook the process of becoming a student within the beauty industry; learning scalp micropigmentation— experiencing both the student and trainers perspective.
This hands-on approach allowed him to gain a deep understanding of the market and the practical challenges beauty professionals encounter, enhancing his ability to guide and support them effectively. Through this immersive experience, Zach has not only bridged the gap between theoretical knowledge and practical application but has also demonstrated an exceptional dedication to empathizing with and empowering his students.

WE ARE HERE BECAUSE WE BELIEVE

Your career is meant to be enjoyed, not endured.

If you've been tirelessly striving for progress without seeing the results you desire, know that you're not alone. Many beauty professionals find themselves at a standstill within five years of starting their business, and the beauty industry witnesses a particularly high dropout rate after getting certified due to the lack of business resources and guidance.

As a beauty professional, you wear multiple hats beyond just being an artist – you're also a leader, marketer, accountant, salesperson, content creator, and more. It's easy to feel overwhelmed when your attention is divided among various responsibilities, each seeming equally crucial.

Join our community and gain confidence in every decision you make. Learn how to start, run, and grow the business of your dreams, at your OWN self-guided pace. By having mentors waiting to help you, gain clarity on the best strategies to implement to accomplish milestone career achievements.

I'm Ready To Take Action Now!

Free Guide -

Our Membership

Become an insider and get the proven 7-step business success path that will show you exactly how to start a profitable business that acts as an ideal client magnet, confidently add revenue streams like products & classes, and accelerate your career growth - so you can finally get ahead financially and build a life you love.

I Want All Of That

Immediate access to 40+ video lectures, templates, and resources without worrying if you will make your money back. Giving you all the information you need to start and scale your business for less than the price of 1 client a month. ($75)
24/7 collaboration with peers, industry experts, and your own business professor. Have your business audited as you go to keep you on the fastest track to success.
Streamlined education focusing solely on essential beauty industry-specific strategies relevant in 2024.
New monthly lectures and weekly Q&A sessions to stay current and engaged in the ever changing beauty industry.